Monday, 30 April 2012


Brightening up your average vintage denim item, Zoe Jervoise is all about creating unique one-off designs. Worn by Marina and the Diamonds, Ellie Goulding, Emma Watson and White Lies, the renewed denim jackets, shorts and dungarees have taken off since 2011.
Inspired by her mother's art and tapestry designs, Jervoise's artistic influences come from all around the world. In particular, Indian designs from the 1960s are incorporated into her collections with a certain mythical nature about them. Now sold at Topshop, Oxford Street, and ASOS. I particularly like their dungarees for the summer.


Thursday, 26 April 2012

5 Preview

A few years ago I purchased a t-shirt from 5 Preview, mocking the ubiquitous Chanel Cs in a brilliant and subtle manner. Since then, their designs have remained as humorous and creative taking some of the most famous fashion logos and adding their ironic twist. Their S/S12 collection features their usual witty tees (with slogans such as "murder king" and "only dull people are brilliant at breakfast") but also some more serious fashion designs with a silk jumpsuit and oversized map t-shirt particularly drawing my attention. If you want something cheap check out their 3 tote bags for 20 euros!

Sunday, 22 April 2012


Browsing the internet this morning I came across Polish fashion brand, Tideland. Slouchy, over-size d galaxy print tees seem to be their statement items for this season. But palm trees, jellyfish, hazy symmetry and even an image of Princess Diana's face also feature within their collection. If you're interested in stand-out, obscure prints, there will be something for you.