Wednesday, 16 May 2012

The Fashion Club

Although I have been having a long love affair with androgynous fashion over the past year, the menswear cuts ubiquitously pushed down the runway season after season have become somewhat exhausted. However for those of you (like me) who still aren't buying into this year's feminine, "ingenue" trends, The Fashion House is a happy medium. Founded early 2012, the womenswear brand incorporates a love for both street style and luxurious fabrics, creating their A/W12 collection based on the perfect men's wardrobe, only cut ultra-femininely for women. Sophisticated, well tailored and still no sign of pastels...

Designers Heidi Leung and Lulu Chang have impressive backgrounds with Leung designing for both Alexander McQueen and Christopher Kane, and Chang co-writing The Fashion Coloring Book. Speaking passionately about their debut collection in the fall they state, "The Fashion Club aims to promote a new type of woman. One who truly appreciates menswear and its heritage while retaining her distinct girlishness and effortless style." Sign up here to be emailed when the collection is ready for purchase.

Click here to visit the website

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